Twenty-five years in design, thirteen of them in product.

I started in advertising design, went through graphic design and photography, and ended up in product design. That route is why I care about whether a screen reads right about as much as whether it works — a screen that's technically correct but reads wrong stops a user just the same.

Thirteen years, all at D-Link. It sounds like one job. It was three: a dense B2B admin platform for network video recorders; a consumer smart home app ecosystem across iOS, Android and web, where routers, cameras, plugs and sensors all had to share one interaction model; and the design system holding both of those up. The last two years added a fourth — an AI-assisted pipeline I use to go from Figma to a deployed build, with no handoff document and no second person.

The thing I'm best at is honestly kind of boring: a request usually shows up vague, and I keep asking questions until engineering knows how to build it and users know where to go. When it works, the result looks so obvious nobody stops to look twice. That's the win.

13+

Years in product design

Twenty-five years in design overall — advertising, graphic, web, then product

70%

UI error rate reduced

AQUILA PRO AI — Tab Bar restructure; estimated from support ticket volume and team observation

30%

Faster design delivery

Company-wide design system, team delivery schedules before and after

1. May – Aug 2026

   AAPD

   Product Design Bootcamp · eight weeks, online

   • Thirteen years into product design and I went back to class. The reason was blunt: I wanted to stop handing off specs and start shipping the thing itself.
   • The graduation project was Pace — a voice-first reflection app. The brief and user scenario came from the course; I took it from design through development to deployment alone, and it is still running. Full case study under Work.
   • The part I'd point at: voice UI is hardest when it fails, so I designed the failure state explicitly — a mascot-led recovery path with two exits instead of a dead end — then ran a controlled test on the copy with eight people across three groups.

2. Oct 2012 – Apr 2026 · 13 years

   D-Link

   Senior Product Designer

   • AQUILA PRO AI (mesh Wi-Fi app, 2023–2025): support tickets and internal testing kept surfacing the same complaint — I can't find it — with the three most-used tasks buried three levels deep. I defined the problem myself, pitched a Tab Bar restructure to PM and RD with low-fi prototypes, and got it into the schedule — three levels down to one, related operation errors down an estimated 70%, and the navigation pattern became a design system standard afterwards. The redesign shipped against an undocumented legacy system, data dependencies with other ecosystem products, WCAG compliance and multi-language support, on a compressed timeline. I led it, in a team of one UX and two UI.
   • mydlink smart home ecosystem (iOS / Android / web): owned end-to-end UX for device pairing (QR and BLE), home automation, live camera view and push notifications. Defined the Matter integration flow bridging Google Home and Apple HomeKit, and ran the competitive UX analysis (Nest, HomeKit, Alexa, Tapo) that set the direction for the next redesign.
   • B2B NVR and IP camera admin platform: architected the IA for a multi-device management dashboard — site maps, flows, wireframes — which cut configuration errors for IT administrators, then built the console modules around it: live device status, batch configuration, role-based accounts. Also developed the platform's UI component library and style guide. High information density, IT administrators, no room for a pretty-but-slow interface.
   • Across all product lines: built the company-wide design system and style guide (iOS / Android / web) — components, variables, auto layout, tokens — cutting design delivery cycles by 30%. Also drove AI tool adoption within the design team (Claude Code, ChatGPT, DALL·E, Google Stitch), running hands-on demo sessions from 2023 onward.

3. Oct 2006 – Oct 2012

   Armorize Technologies

   Senior Visual Designer

   • Led the brand visual system and multi-channel campaign design across marketing, product and sales.
   • Wrote the brand guidelines and style guide for online and print, so the visual language held together across media instead of drifting per campaign.

4. Jun 2005 – Jul 2006

   Ant Public

   Project Manager

   • Managed freelance designers and coordinated delivery across customised client projects.

5. Mar 2003 – Apr 2005

   JS Media

   Senior Web Designer

   • Designed corporate websites and custom layouts and UI aligned with each client's business and branding needs.

6. Mar 2001 – Feb 2003

   OgilvyOne Worldwide

   Designer

   • Visual and graphic design, web UI, advertising materials and exhibition promotions for enterprise clients — where the craft underneath everything I've shipped since got built.